The Edelman Annual Trust Barometer tracks the attitudes of opinion leaders around the world – which institutions, companies, sources of information they trust, what drives that trust, and the credibility of institutions.

Edelman Trust Barometer has second time included Polish influencers in the survey.

2008 edition of Edelman Trust Barometer will be lunched at the World Economic Forum in Davos, Switzerland. The polish results of the 9th edition of the survey will be presented on January 30th 2008, at Sobański Palace in Al. Ujazdowskie 13 in Warsaw. Presentation will be conducted by David Brain – President Edelman Europe.

Dr. William C. Chasey, the President of the Foundation for Corporate Social Responsibility will present his ideas on the role of business social responsibility in the process of trust building.

For more information please contact Izabella Siurdyna at +48 22 576 35 55.

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7^th edition of Edelman Trust Barometer
2006-01-25

“A Person Like Me” now most credible spokesperson for companies.
Trust in employees significantly higher than in CEOs, Edelman Trust Barometer finds.

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